Evening all,
Well whil`st we all disappear up our own exhaust pipe analysing to the “ninth degree” the flaws in the basic engineering…(.no more than in any, and I mean any, other manufacturers range), the arguments so far expounded ignore, …(except for the learned writings of NMM, gingerfold, cav551,ramone, and kr79)…and that is not to ignore the learned representations of others, but those most excellent posts have concentrated upon analysis of the rail sidings generated by dear old carryfast…not they are not valid in some areas… but they are sidings, not the core reasons!
I will be brief,
Political interference that ignored commercial objectives, but chose to concentrate upon political outcomes…primarily preservation of jobs in a worthless business…BMCs car division.
As gingerfold quite rightly pointed out, “2 men for 1 job”…so one goes…and the fall out from Leyland/AEC/Guy /Scammell/ and oddly BMC…gave the new importers men with ability, and an axe to grind to catapault "their " product into the market place…and boy, did they just do that, …because they knew the weak spots of their former employer…Service to the end user…however small his operation was…“get his cash”…and they did!
I was hoping that Tomdhu would give us more insight into what happened in exports world wide…I well remember just how good was the Austin WF serie…replaced in the `80s by the Bathgate built Landmaster…with its weak bodywork, and flimsy electronics…why did that happen? The WF was regarded in India, Pakistan, Afghanistan, as strong as the Bedford TJ…what did Leylands “engineers” do to dumb it down!!!
Why did Leyland choose to link with Hotchkiss in France, when AEC had already established themselves , along side with BMC with Willeme…400 Dealers…The deal, Hotchkiss marketed in the UK…did you see any of their funny .6354 Perkins 7 tonnners…I did not…and Leyland sold in France by Hotchkiss…well there were a few…Bears…(?), 4x2 tractors with the fibregass LAD sleeper cab as developed for Israel…and made to tilt by Guy prior to the Big J…
South America…AEC so strong, yet it was killed, and in the case of Argentina, Leyland management lost everything overnight by killing the AEC subsidiary, and failing to open their own before the “local content” rules were introduced…And AEC were leading the market!
My colleagues in the Bus and Coach division of RVI spoke in awe of what the potential for AEC/ Leyland was in Europe, (before the tariff barriers came down), yet Leyland management simply did not realise just how strong their image was, or simply ignored it…but why■■?
Leyland Nigeria…perhaps best forgotten, my old friend Bernard Momin, number one in the RVI Nigerian outfit, (who later ran the Renault Trucks operation in the UK), told me that no one believed just how Leyland management “shot themselves” in Nigeria… and that was where the Landmaster was to be built for the African market!..
I can only speak of the French operation, that did quite well with the Marathon, and Terrier, and Sherpa, but when Roger Doughty came, and the T45 was the product, with the Rolls, and a 13 tonne SOMA axle, boy they got sales…(but sales on the back of the Rolls Royce funded Saviem SM with the Rolls @320 hp, and a 9 speed Fuller, …our fleet clients loved that combination…then came our forced marriage to Berliet and that “premium” specification was no more…until Leyland launched “Le Camion Rolls Royce”, and that was how the T45 was known…and she sold well, (too B well)!!! Below "our prices for the TR305, and mid way to the TR356…and Leyland were not “dumping”, …(nor were ERF with their last go at Europe…it was just that ERF could not get their dealership right)…and for goodness sake those plonkers at Sandbach really did not realise what they had in MABO!..but that is another story!..
There is a lot more to the failure of Leyland than their engineering…and that was not as bad as many would suppose…(perhaps if more had worked within the subtrafuge, and political manouvering within any large vehicle producing operation, then the simplistic reasoning that it was all down to the engineering would be relegated to the small box that is its true relevance)!!!..now that should excite some posters!!!
Politics, internal, and of more significance external, that is the core reason for Leylands failure…coupled with a managerial chain of such complexity, and gross egotistical nature, that the end user, (unless of several hundreds of units), became a person of no significance, and his problems of little relevance!
Cheerio for now.