Evening Gentlemen, well, there we were, well on top of the baling, up to date with the spraying, (and the ■■■■ looks very good this year), and I decided to do the last 40 acres as “little bales”…
So I was cruising along in neutral, the old Deere purring away, the rhythmic swaying and musical clicking of the New Holland, (like myself, of advancing years), and my mind turned to that so underrated lorry the ERF Serie C, just as a fresh bale popped into the sledge…came that ominous crack…so well known of those who use kit of advancing years…and my peacefull day was turned upside down, (yet again).
An unforgettable journey into that centre of real manufacturing excellence…Bilston…where the folks can still turn out precision work for a very reasonable fee…discovering a yard with two 111 cabs, and a very rotten 110 sitting in it, (worth further investigation I think)!!! Then back home, and a few long hours in the depths of Mr New Hollands insides…and then it B well starts raining!!!
But perhaps I can throw a little light on the LHD Serie C ERFs, that came into my head whil`st engaged in my endeavours .
Now as a “non ERF man” I can only report from the “outside”, but I think that it was 1982 when ARAMCO were talking about a potential big haulage contract in Saudi Arabia. Two of the US big boys became very excited about this, and surprisingly Mack were approached about tendering for a number of very basic spec 4x2, & 6x4 tractor units. At the same time “our man”, (M RVI), fresh from the big deal for TR350s in Turkey, and the substantial order for TRs, (the big 350 6x4s that inspired the knobbly tyred publicity demos in black, red and yellow)…no they did look good …honestly… and were taken by Total, became aware of the “deal” .
Great excitement in Venissieux, and also in Allentown…but just as in the fiasco over potentially taking over Foden, while the “management” were engaged in politics…the cat slipped out of the bag!!!
How so?
Well United Road Transport were aware of the potential margin that could be made from the ARAMCO deal, if kit could be sourced cheaply enough. URT ran a considerable number of ERFs in the UK, and had good relations with Sun Works. If we go back to 1982, and remember just how dire was the state of the market,and when URT approached Eric Green, then Marketing Director, and Derek Bill who if I remember was Export Sales Director…(Im sure that I met him at a Dinner hosted by Igor Machraine of MABO in Paris around 81 ish)…anyway a deal was done.
The deal, the client Taseco-TMS, (Tamimi), based in Damman. The vehicles Serie C, 290 ■■■■■■■ 9 speed Fuller, day cab 4x2s in the main with Rockwell back ends. Total volume was 220 units total. I would think that that would represent well towards the maximum of ERF Export sales from Sun Works in 1982. Specification was basic, no a/c, but the cabs had European trim. From memory there were some 6x4s but very few in relation to overall volume. The main point, and the reason ERF clinched the deal, was that the price was right. Probably close, if not right on “Factory Gate price”. That is only the cost of production, with no margin added, but it kept the factory working…and I would not criticise ERF for it at all, for I well remember the deals “we” did with Paekas, and Hungarocamion when Veissieux was stuffed with product!!
If we look at the spectacular Serie C that Robert shows at the start of this thread, her specification, and reason for existence was that ERF following the Taseco- TMS deal created an awareness within ERF that here was a market that could perhaps be receptive to the robust product that they could offer. I believe that an export office was opened in Damman, with a brief to establish outlets for product in other Gulf States. To that end a product was prepared, being a C60, 60 tonne rated 6x4 serie C, 350 ■■■■■■■■ Fuller multimesh RTX14609A, driving to a Hendrikson walking beam bogie with inter axle locks on the Rockwell axles. Glam, was added by the roof mounted Kysor…(what unreliable things they were)! sump guard, double bumper, and the cab had full European type trim. I seem to remember her at a couple of European shows before she was sent out to the Gulf…and judging by your second picture Robert, some sisters were obviously sold.
Does anyone know just how many??
Ah well back to my Bollinger, (just hope that I have done a good job on the baler, for I kept thinking about these ERFs!..mind you the rain is hammering down outside)…
Cheerio for now.