muckles:
The whole European car industry is facing a tough time, what with people less willing to buy diesels, Governments announcing bans in internal combustion engines in a decade or so, City emission zones, the costs of developing new EV platforms, a sluggish European economy, the increase of Chinese car makers and then a slow down in the Chinese economy even before the Coronavirus and since it happened car sales in China are down 80%, obviously that will improve, but with all those problems that last thing they needed was Coronavirus, especially now as the Northern (more industrial part) of Italy is in lockdown, it will be difficult for manufactures to recover enough to met their sales targets for the year.
VAG, PSA, BMW and Mercedes have all announced major job losses in the last year, for Mercedes I think its about 10% of the Global workforce, I think there’ll be far more bad news than good this year.
Firstly in the case of Jaguar it long ago deliberately turned its back on a massive core sector of its market.You know 3 litre +, petrol engined, performance saloons with manual transmission.
Then they did exactly what Rover did with the SD1 by going from decent looking 3 box styling to ugly coupe styles.
Then it went for silly downsized blown V8 screamers, at a V12 price, all lumbered with auto only, regarding what petrols remained in its line up.
Then it bought into the bs eco madness.By alienating what enthusiasts it had left in the classic market, by adding the insult of the idea of EV conversions for classics not just its new crap products, to the injury of the effective withdrawal of classic spares product support for the classic models.Meaning Jaguar Classic Parts Division in name only.
While the government then added the final nail in the form of loads of anti car use rhetoric and massive road fuel taxation and speed regulation to the mix.Why is anyone therefore surprised.Why buy a Jag in that environment when there are plenty of others who can do poverty spec, slow eco loon, products at a cheaper price.
While for spares support and reliable affordable performance, classic American is the way to go.The problem being that prices confirm it.