kr79:
All well and good but look at our biggest truck builder in the 60s and 70s the Leyland group. Leyland AEC Scammell Guy Albion all with decent products that suited the British Market in the 60s strong exports in the commonwealth countries and a few other places and making money.
Europe starts opening up More motorways are been built and Lord Stokes idea is we won’t look at breaking the European Market they have there own truck builders.
We will carry on trying to sell the same stuff we have been selling to the UK Market even though the Market was rapidly Changing.
When they realised the Market was changing they were to far behind and skint from propping up British leyland we ended up with a lash up like the leyland Marathon.
Look at Volvo it wasn’t the mighty f89 that broke Britain for them it was the little f86 and to a lesser extent the f88.
Gardner didn’t progress quickly enough same as ERF Foden Seddon Atkinson that was the problem.
How could the British market have been ‘rapidly changing’ during the 1970’s when at least Bewick and the example of my old employers proves that it wasn’t and that was the problem.Leyland,like all the other UK road transport truck manufacturers,was mainly dependent on the domestic market for it’s survival,which Stokes knew.Therefore all development and production was,rightly,driven by what the UK buyers wanted.Not,unfortunately,on what the US and colonial buyers wanted which is where things were actually heading in the real world.In the case of Gardner though that argument is irrelevant anyway because it never did have any products available or which could have been developed into what was needed at the time.Gardner was a one trick pony outfit of the 1930’s that was stuck in the 1930’s because it’s products lacked development potential.Therefore it should have gone to the knackers yard when it’s useful life had expired which was,at the very latest,1969.
What the Britih buyers actually did was to keep feeding and flogging an old dead horse while starving the younger,or at least fitter,one to death that passed on everything,of any value that it owned,to a Dutch stable befor it went.