Evening all, ah, les Fodens, you know I never really rated them, untill now in my declining years I look back. I did many a happy mile in my families S20 Gardner 4cyl, 5sp, with that little speedo in the centre of the steering column showing a heady 38/42mph. (on a good day) the little Gardner purring away under its blankets and Tartan Travel Rug! Like travelling through Europe in an Edwardian railway carridge. It only broke down once, just in Paris, easily fixed, at reasonable cost by the blue overalled professionals of Transport G Borca et Fils, where I fell in love with those magnificent Pepel cabbed, Gardner engined Bernards. Later I graduated to an S21 Micky Mouse" (not good for the knees)! 150 Gardner 12sp. I went all over Europe in that lorry, No mountain held any fear, going up, a gear was always there, going down, good brakes and steering , only a twin stick Bernard could match me in the climbs.She was as good as the best that Europe could offer. What went wrong? Mid 70s, the European lorry industry was in crisis, stagnant economies, no sales. The UK was the only market with potential,those of a similar age to myself will remember just how cheaply a Fiat, Magirus, Volvo, Scania, or Mercedes could be acquired, and their prices bore little relation to cost of production. (And I generalise by ignoring the more market aware attitude of the importers dealers, mainly refugees from the lathargic home manufacturers networks)! What did Foden do? A highly leveraged development at Elworth, of a production facility capable of 6000units pa, and a staff of 3000! For a market that was being invaded, and cost/ price was critical! The products were good, take the Haulmaster/ Fleetmaster, Rolls, Gardner, ■■■■■■■■ Eaton, Rockwell, 6/6.5tons wet weight. Legal coupling to a 40ft, inside15m, few could compete. But it was not enough, 82, Recevership, the world and his wife picking over the bones. Cash rich Paccar got it, (if the RVI/Mack bid had succeded, then the end would have been sooner! It was painful, staff down to 450 mid 80s,but the product was good. But the industrial cracks were there, take the chassis, German steel, British steel could not produce the complex double fold, the Germans could. Then Gentlemen, a little detour! The logical, and oh prefered merger between our Leyland, and General Motors Bedford, was to founder on the "gingoistic" false nostalgia for that reprobate of the British Leyland Group, Land Rover. Whose exclusion from the deal caused the whole transaction to collapse, Bedford to close, and that incompetent Tory Paul Channon, to push Leyland and DAF closer together, eventually "giving" Leyland to Daf. Which, following the inevitable "gin and tonic" honeymoon collapsed! To be rescued deary deary me, by cash rich Paccar. (here ends our diversion). At this juncture Foden as a brand, was time expired, despite the quality of it
s products, it`s production facility was not required, and so it came to an end. Complex, and convoluted is the UK/World truck market. Finally, windrush, I know the Knowles family well, thank you for highlighting a critical example of the UK manufacturers “head in the sand” attitude, Dave R, your photographs highlight just how well regarded Foden were in the market place by all users. Although I have no direct experience of Foden the company, I have always been impressed with the “Foden” people I have met, non more so than the late Barry Gibson, although not working with him I have some idea how strongly he compensated, and held together the UK Renault Truck operation in the field, when we in France could just not get the quality right!! (Our Leyland moment). Foden, I remember them with pride, and oh the delight of that 12speed!! Cheerio for now.