Saviem:
Evening all, Gentlemen this thread becomes more interesting as each day goes by!1990 there was a (rusting) 7MW languishing just outside Aberwystwyth, I believe without engine. What ever happened to this chassis cab, anyone know?
The saga of Michael Jones, and David Hughes, (S Jones)
trying to source 7MW
s for Trans Arabia is worthy of a long discourse.....the sheer incompetence of ERF
s Management, and total lack of comprehension of potential market volumes is breath taking…but is this a story so common with UK manufacturers whatever the industry!I remember my great friend Pat, (Kennett
s), resignation that no one in the UK lorry manufacturing business could see further than our old colonies, let alone our nearest neighbours in Europe. A sentiment that I could heartily endorse, for my good friends at Nubag AG in Switzerland, were in awe of the operational reputation of the ERF
s in Swiss service, in terms of performance/reliability/economy of operation…good job for us at Saviem/Berliet that ERF threw in the towel !!!I`m away to my Bollinger, for Shropshire is awash…and tomorrow we have to lift the finest Estyma potatoe from our muddy ground…but unlike ERF…we do not give in!!!
Bon chance mes Braves
Cheerio for now.
This inspires an intriguing idea: while, with hindsight, we consider the knife-and-fork efforts of the British engineers becoming overrun by Continental sophistication, was there not a small but significant niche in such a large market for assembled-from-components vehicles? If the likes of ERF and Foden had made a decent stick of introducing their simple, easy-to-fix vehicles into European markets, would the vertically-integrated approach have prevailed so exclusively?
I would speculate not- with sufficient investment in dealerships, service back-up etc, ERF may have gained sufficient market share in all European markets to make the business sustainable. Inevitably, with pressure from these customers, the product would have evolved closer to the Continental norm in terms of driver appeal. Maybe the eventual demise of the British assemblers was as much to do with limp-wristed marketing as technical crudity in the product.