Fergie47:
A few old’ns
Fergie, where do you dig these up from?
ATA, (Association Transports Artisans),Pierre Coin, and Rene Palhier, started out pre WW2, then early post WW2 concentrated on the import of Algerian Wine via Sete Port., I recall being told that they could reach Paris within 15/18 hours…quite some going in the late 40s early 50s.
ATA was amongst the first to co operate with the French Railways, (SNCF), regarding long distance traffic. They operated some FAR/Scammell 3 wheelers, as well as some Scammell coupling equipped 4x2 Berliet Tractors, both in St Etienne, and Paris.
Your picture shows one of the `50s Berliet GGLM10R s with the 10 litre Turbo, (not a reliable lorry), but what a looker…handsome is she not!
The brothers in law, Piere, and Rene, moved into passenger transport, running Berliet, and Chausson chassis in the 50s, but the haulage side developed year on year. I remember dealing with them in the 70s, when they were operating TR280 tractors, and double bottoms in conjunction with the SNCF,as well as Saviem JP 11s.
Ireally lost touch with them in the early 80s when they were absorbed into the Groupe Casino. The work hat ATA had, Rockwell, Marrel, Soma,was good paying work, leading to their absorbtion by TRF in the 90s.
But I can remember those magnificent Maroon, and white ATA Berliet drawbar 35 tonne outfits on the RN82, and 7 back in the early 60s…never dreaming that I would be in their offices in the late 70s…ah, such is life…and what beautiful machines to envy!!!
Cheerio for now.