You lot have more money than sense!
neilf:
205:
Dura-Bright[REGISTERED SIGN] is not a coating, but a surface treatment that penetrates the aluminum and becomes an integral part of the wheel. It will not chip, crack, peel or corrode, like conventional coatings do. These wheels do not need polishing. Regular washing with soap and water will keep them shiny, even after hundreds of washes and thousands of miles.Lifted straight from Alcoa’s website I believe.
Although they are pretty good in the real world they do scratch and fade. I’m not afraid to admit my truck is minded like a baby and mine are still marked.
Cheers
Neilf
Dont think i will be able to sleep tonight after reading that 
. . . now wheres that tin hat emoticon.
merc0447:
You lot have more money than sense!
That depends, alloys make economic sense to those paid by weight
My old (12 plate) coach at my old firm had durabrites fitted, just as others have said soapy water will do…
Another trick is wheel acid to get them a bit more shinier 
My new 08 plate one has bog standard wheel trims on, even less effort 